If your customers speak more than one language, a single-language site loses part of them. AI translation cuts time and cost and lets you launch a second version in hours.
But literal translation can sound stiff or be wrong in your context. This guide shows when to rely on it and when to review.
AI translation is fast and good enough for most general content, but pages that carry risk, such as prices, terms and ads, need a human check. Just as important as the words is showing each language with the right direction and tone.
When is machine translation enough?
It usually works for descriptive pages, blog posts and FAQs, especially when your sentences are short and clear. The simpler the source text, the more accurate the translation.
When do you need a human review?
Mistakes are expensive on pages that people act on: pricing, refund policy, terms, privacy policy and anything medical or legal. Ask someone fluent in both languages to read them before publishing.
- Checkout, terms and privacy pages.
- Product and brand names that should stay untranslated.
- Humour and idioms that do not carry over.
- Numbers, dates and currencies formatted for the local reader.
A language is more than text: direction and tone
Arabic and Urdu need right-to-left layout, mirrored directional icons and a font that supports the script. Tone matters too: write for the local reader rather than copying the original voice. Agree a small glossary of key terms, such as how you say "cart" or "checkout", and use it everywhere.
Ask Uttra step by step
Start with the language your customers need most, then add others. Give each language its own address so it can appear in search, and add a visible language switcher. For example:
"Add an Arabic version of my site with a language switcher in the header. Translate the main pages and FAQ, keep my product names in English, use right-to-left layout, and let me review the pricing and terms pages before they go live."