Layan Bakhashwain
Designer and owner (fictional persona) · Dar Layan
Jeddah, Al Rawdah
She showed collections in Instagram stories and took sizes in DMs, and struggled during Eid season.
She asked for a store with everyday, formal and occasion collections, made-to-measure with a fitting slot, and instalment payments. Ready with no developer.
- Fitting appointments
- Tabby and Tamara
- Lookbook
- ×2.1
- Eid season sales
- 41%
- of orders paid in instalments
- -60%
- size enquiry messages
“The size chart and fitting bookings save me hours a day, and customers pay in four with no friction.”



