Sultan Al-Otaibi
Founder (fictional persona) · Bun Al-Hay roastery
Riyadh, Al Malqa
He sold beans over WhatsApp messages and a spreadsheet, and lost orders at the end of every week.
He described the roastery to Uttra: origins, roast levels, bag sizes and the monthly plan. Minutes later he had a site with a cart, ordering and an account for each subscriber.
- Monthly subscription
- Priced bag sizes
- Brew guides
- +38%
- monthly orders after 3 months
- 214
- subscribers on the monthly plan
- 0
- lost orders
“Each order now reaches me tidy, with the customer's name and roast level. I no longer dig through messages.”