Advertising, Digital and Traditional

With Uttra you build an internal campaign management system (an advertising CRM = the screen from which you run every client and campaign) and describe it in your own everyday words. It brings together:• Each client's file: their details, contracts and past campaigns. • Campaign stages (concept → design → approval → publication → report) with an owner for each stage. • Quotes, tasks and deadlines in one place instead of scattered files. The code becomes yours — you edit it by describing changes or export it to GitHub — and you stop paying for off-the-shelf tool subscriptions.

You build an OOH inventory booking dashboard with every board, its location, size, price and photo. The system:• Shows an availability calendar per board and blocks double bookings automatically. • Links each booking to its client, campaign and display period. • Warns you before any contract expires so you can renew or re-offer the space. You can add a map (via a maps key in the secret store) to see the boards laid out geographically.

You build an external client portal (a screen the client logs into that belongs to them) where they see:• Their campaign's status and stages moment by moment. • Proposed designs, approving them or requesting a change with one click. • Performance reports, invoices and payments. That saves hours of daily messaging, gives the client a professional impression, and everything is documented with a clear reference.

You build a unified reporting dashboard that pulls each platform's numbers via API keys (kept safely in the secret store). One screen shows impressions, clicks, cost and conversions per client. You can schedule (automate) the report so it refreshes and goes out to the client automatically every week over WhatsApp or email, instead of assembling it by hand each time.

With Uttra you automate the whole chain:• The quote is generated from a ready template with your board and service prices. • When the client approves, a ZATCA-compliant electronic invoice is issued. • An automatic notice goes to the client over WhatsApp or SMS with the campaign start date and payments due. The built-in scheduling runs these repeating jobs without manual intervention, freeing your team for creative work instead of paperwork.

You connect a payment gateway in Uttra via an API key (mada, Apple Pay, Moyasar or HyperPay) inside the client portal. The client pays the campaign deposit or scheduled instalments securely, and the system records the payment and updates the invoice status automatically. Licensed services connect with their own key, and Uttra builds the interface and logic around them.

Foreign agency management and reporting tools cost monthly subscriptions in dollars that grow with every user and every client. With Uttra:• You build the system once and own its code (export / GitHub), with no escalating monthly fees. • You tailor it to your exact workflows instead of adapting yourself to a ready-made tool. • You cancel several subscriptions (CRM + invoicing + reporting + client portal) and unify them in one system you own. The positioning is simple: goodbye to rented technology — you build and own instead of paying monthly rent.

Start with whatever hurts your daily work most, which is usually the internal campaign management system. Describe it in your own words: I want a screen where I follow my clients, their campaigns and the delivery stages, and Uttra builds it. Once it settles:• Add the external client portal for approvals and reports. • Then e-invoicing automation and WhatsApp notifications. • And finally the OOH inventory dashboard and unified digital reporting. Step by step, each system building on the one before it without redoing everything from scratch.

Scalability is an architectural matter built in from day one, and Uttra can apply it. Ask explicitly for these elements in your description:• A database indexed on the most-searched fields (client, campaign, date), and sharded/partitioned as the data volume grows. • Caching for dashboards and reports that are read often, so the database isn't hit on every request. • Task queues for heavy operations (report generation, pulling platform data, image processing) running in the background without freezing the interface. • A content delivery network (CDN) for design and video assets so they open fast for any client anywhere. Also make it multi-tenant (every agency/client isolated with their own data) so it can serve many without mixing. You start simple and add these layers as load rises, and the code is yours to develop whenever you need.

The key is safe separation of secrets and permissions:• Each platform's API keys are stored in Uttra's secret store (encrypted), never written into the code and never shown in the interface. • Use read-only tokens for reporting — that's enough; don't request broader permissions than necessary. • Apply rate limiting and respect each platform's limits so your account isn't suspended, with automatic retries on failure. • Let the pull run through a scheduled background queue that stores the results, so you're not calling the platforms every time a report is opened. Add an audit log showing who accessed which data and when, and RBAC permissions defining who can see which client's accounts. That way you connect everything safely and the data stays protected and isolated per client.

Handle large files intelligently, for both performance and protection:• Uploads go through a processing queue that compresses images and transcodes video in the background, so the client doesn't wait and the interface stays fast. • Assets are distributed over a content delivery network (CDN) so they render quickly for any client, with cached previews. • On security: validate every file's type and size, scan it against malicious uploads, and use signed, time-limited links to reach assets instead of exposed URLs. • Apply rate limiting on uploads and regular backups of assets and data. That way the client gets a fast, professional experience, you can be confident files are protected and organised, and the system withstands simultaneous uploads from many clients.