Wholesale & Distribution
Your systems run the warehouse, the reps and the invoices, with no subscriptions
A sample client site in Wholesale & Distribution
Fictional names, prices and reviews, showing the kind of site you can build.
Wholesale orders for your shop at carton prices, delivered in 48 hours
Open a trade account- 1,200
- items
- 340
- shop clients
- 48 h
- delivery time
Bottled water 330 ml
Carton of 40, minimum 20 cartons
SAR 14
Basmati rice 10 kg
Special price over 50 bags
SAR 68
Repeat order
Your order every two weeks in one tap
Free
“I order at night, it arrives by morning, with the VAT invoice ready.”
“I see my balance and past orders without calling the rep.”
Challenges
- Tracking inventory across multiple warehouses and shops turns into chaos, leading to shortages or piles of dead stock.
- Different pricing for each customer type (wholesale, semi-wholesale, retail) with manual calculation causes errors and losses.
- Sales reps take orders on paper or WhatsApp, which arrive late to accounting and orders get lost.
- E-invoicing (ZATCA/Fatoora) is now mandatory, and manual invoices no longer work.
- Collecting debts from merchants is slow, with no clear visibility into who owes money and when it's due.
Systems you can build
- An in-house warehouse and inventory management system (one dashboard for every item and quantity at every location).
- A mobile app for sales reps to record orders and collect payment directly from merchants.
- An online ordering portal for customers (merchants order themselves and see their own prices and balances).
- A multi-tier pricing and promotions system, automatic for every customer segment.
- A management dashboard showing sales, inventory, debts, and slow-moving items in real time.
- Automation for e-invoicing and WhatsApp notifications to confirm orders and collections.
Ready prompts: copy and paste into Uttra
In-house warehouse management system (WMS)
Build me an in-house warehouse management system (WMS) for a wholesale and distribution company that manages items by SKU and barcode across multiple warehouses and storage locations (aisles and shelves), with real-time tracking of balances, inbound/outbound movements, transfers between locations, and periodic stocktaking. Give every user a precise role and permission set (warehouse manager, storekeeper, stocktake auditor) with secure login and an audit log for every movement showing who did what and when. Design the architecture to handle millions of inventory movements: a PostgreSQL database indexed on SKU, location, and date, caching for frequently-read balances, and task queues for heavy stocktaking operations and recalculating weighted-average cost so the interface never slows down. Apply global standards: data encryption, protection against injection and request-forgery attacks, rate limiting, daily backups, and an Arabic RTL-first interface with English support and full accessibility. Add an observability dashboard, analytics, and error logs, plus automatic alerts when an item drops below its reorder point, with a suggested purchase quantity. Deliver it production-ready with a professional user experience, tests for critical units, and short operational documentation.
B2B portal for merchants with custom pricing
Build me a B2B ordering portal facing wholesale merchants, where every merchant logs into their own account to view the catalog at their own contracted prices, along with their balance, credit limit, and past invoices, and can send orders any time that enter my system automatically. Add fast catalog search and filtering, an order cart, one-tap reorder of the last order, and linking the order to real-time stock availability. Make roles and permissions clear (merchant, sales rep acting on the merchant's behalf, accounts officer), with secure login via phone number and OTP. Design the architecture to serve thousands of concurrent merchants: an indexed database, caching for catalog pages and prices, a CDN for product images, and queues for processing large batches of orders at once. Apply security (encryption, rate limiting, protection against common attacks, backups), performance and speed, Arabic RTL-first with English support and accessibility, and monitoring and analytics on ordering behavior and best-selling items. Connect deferred invoice payment plus mada, Apple Pay, and Moyasar for those who want to prepay, and send order confirmation via WhatsApp. Deliver it production-ready with a professional experience, tests, and short documentation.
Collection and invoicing automation engine
Build me an automation engine for a wholesale company that handles the end-to-end e-invoicing and collection cycle. When any order is approved, it generates a ZATCA/Fatoora-compliant invoice through an accredited provider connected via an API key stored in the secrets vault, then sends it to the customer automatically via WhatsApp and email. Add scheduled collection rules: a reminder before the due date, a reminder on the due date, and escalation after a delay, with automatic suspension of new goods delivery to any merchant who exceeds their credit limit. Make roles and permissions strict (accountant, credit manager, supervisor), with an audit log for every notification and transaction. Design the architecture to send thousands of messages and invoices daily through task queues and reliable scheduling with retry on failure, and a database indexed on due dates and invoice status. Apply security (key encryption, rate limiting, backups, protection against attacks), Arabic RTL-first with English support, and monitoring and analytics (observability) on collection rates, delay rates, and rejected invoices, with clear logs. Deliver it production-ready with tests and short documentation.
Field mobile app for sales reps
Build me a mobile app (Expo) for field sales reps in the market that works efficiently even with a poor connection (offline-first): the rep selects the merchant and views their special pricing, balance, and credit limit, records the order instantly, records cash collection and sends the customer a receipt, and logs merchant visits with their location on a map and a daily route. Make data store locally on the device during network outages, then sync automatically and safely once the connection returns, without duplication or loss. Apply roles and permissions (rep, sales supervisor) and secure login with a device token, and an audit log for every collection transaction. Design the backend to scale to thousands of concurrent reps: an indexed API, caching, and queues for processing heavy sync, with reliable conflict resolution for sync. Apply security (data encryption on-device and in transit, rate limiting, backups), Arabic RTL-first with English support and accessibility, maps for tracking visits, and monitoring and analytics on each rep's performance and collections. Deliver it production-ready with a professional experience, tests, and short documentation.
Unified distribution platform that scales to millions of users
Design and build me a unified wholesale distribution platform that brings together inventory, orders, pricing, collections, and reps in a single system designed from the ground up to scale to millions of users and tens of millions of orders per year. Focus on the architecture: a carefully indexed PostgreSQL database, partitioned/sharded at the branch and region level as needed, a caching layer (Redis) for frequently-read balances and prices, task queues for every heavy operation (invoicing, sync, reports, notifications), a CDN for assets, and a stateless design that allows horizontal scaling and load balancing. Apply hierarchical, multi-branch roles and permissions (RBAC) with secure login and two-factor authentication for sensitive roles, plus a comprehensive audit log. Make global standards foundational: encryption at rest and in transit, protection against common attacks, strict rate limiting, backups and disaster recovery, performance under high load, Arabic RTL-first with English and accessibility, and comprehensive monitoring and analytics (metrics, tracing, and alerts) with centralized logs. Connect ZATCA e-invoicing, mada, Apple Pay, and WhatsApp. Deliver it production-ready with load tests, unit tests, and short architectural documentation.
Questions about Wholesale & Distribution
You can build an in-house warehouse system with Uttra (one dashboard that runs everything), linking all your locations in one place. It gives you: • Real-time stock levels for every item at every warehouse, with automatic alerts when quantity drops below a set threshold. • Incoming and outgoing stock movements, and quick barcode-based stocktaking. • A report on dead stock (items that aren't moving) so you can clear it out instead of tying up your cash. And its database is yours (PostgreSQL or MySQL) — you own it entirely with no monthly subscription.
Uttra builds you a mobile app (Expo) for the rep that works right on their phone in the field: • They select the merchant, see their special pricing and requested item, and record the order instantly. • The order reaches the warehouse and accounting in real time, with no paper or scattered WhatsApp messages. • They record cash collection and print/send a receipt to the customer on the spot. Everything syncs with your internal system, so you see every rep's performance and collections as they happen.
You build a customer ordering portal (a website or app facing the merchant) that they log into with their own account and see: • The catalog at their own specific prices (every customer sees their own pricing). • Their balance, debt, and past invoices. • They can send an order any time, and it enters your system automatically. This reduces the load on your reps and increases orders because merchants can order 24 hours a day.
You build a multi-tier pricing engine in Uttra that automatically calculates the price based on customer segment (large wholesale, semi-wholesale, retail) and quantity. You define the rules once — for example, a discount that grows with quantity, or a special price for a specific customer. After that, every invoice and order comes out with the correct price with no manual calculation, and you stop losses from pricing mistakes.
Uttra connects e-invoicing through an accredited provider using an API key (stored in the secrets vault), so every invoice comes out ZATCA-compliant automatically with no manual entry. Same with WhatsApp: it automatically sends the customer an order confirmation, invoice, and collection reminder. Licensed matters (like invoice accreditation) are handled through the accredited provider, which you connect to Uttra with the key.
You build an accounts and collection system that automatically tracks every merchant's debt: • It shows who owes money, how much, and when it's due. • It sends scheduled WhatsApp reminders to customers before and after the due date. • It alerts you to customers who've exceeded their credit limit before you hand over new goods. And using task scheduling in Uttra, the reminders run on their own every day with no intervention from you.
Off-the-shelf wholesale systems (ERPs and subscriptions) cost you monthly per user and per warehouse, and the amount piles up year after year while you own nothing. With Uttra you build the system once and own the code (export it / GitHub) — say goodbye to rented technology. You pay for the build instead of a permanent monthly rent, and you can expand and modify the system whenever you need with no extra fee per employee you add.
Start with the system that hurts you most: usually inventory + orders, since it stops the biggest losses (stock shortages and lost orders). Step by step: • 1) Build the warehouse and items system and upload your current stock. • 2) Add the reps app or the ordering portal on top of it. • 3) Then connect e-invoicing, WhatsApp, and collections. You can start small with one item type and one warehouse, and expand gradually without stopping your operations.
This problem is called concurrency: several reps and merchants ordering the same item at the same moment. Uttra solves it at the database level, not in the interface: • Atomic stock reservation: every order deducts quantity in a single transaction with a lock on the item's row, so the same carton never sells twice. • Temporary cart holds: quantity is reserved the moment a merchant adds it to their cart, and released automatically if they don't complete the order. • A processing queue for large orders so deductions happen in order without conflicts. This way, the balance everyone sees is one accurate number, even under heavy load.
This is essential for sectors like food, pharmaceuticals, and cosmetics. You build batch/lot tracking on top of your inventory system with Uttra: • Every incoming quantity is logged with its batch number and expiry date. • The system automatically applies FEFO (first-expiring, first-out) when preparing orders. • Scheduled alerts flag goods nearing expiry so you can move them with a promotion or return them to the supplier. • Full traceability lets you recall an entire batch if a problem comes up. All of this is linked to invoicing and stock movement, so you have a record that satisfies any regulatory body.
Totals can be deceiving; what matters is net profit margin after cost, discounts, and delivery expenses. Uttra builds you a profitability analytics dashboard on top of your data: • Profitability per item, calculating its actual cost (weighted average) against its selling price per segment. • Profitability per customer, after their discounts, collection costs, and payment delays. • Performance per rep: sales, margin, and collection rate, not just sales volume. • Identifying items that sell a lot but have thin margins, so you can reprice them. Heavy reports are computed through scheduled task queues at night, so your dashboard is ready in the morning with everything set, without slowing down the system.
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