Faisal Al-Mutairi
Founder and head of product (fictional persona) · Raseed invoicing and accounting
Riyadh, Al Olaya
The company site was one page with a contact form, and the free trial started with a sales call, so half the interested businesses left before trying.
Faisal described the product to Uttra: e-invoicing, POS, inventory, reports, monthly and yearly plans. He got a site with feature tabs, pricing that switches between monthly and yearly, and direct trial sign-up.
- Feature tabs
- Monthly and yearly pricing
- Demo requests
- ×2.4
- monthly trial sign-ups
- 34%
- trial to paid conversion
- 58%
- of subscribers chose yearly
“Customers now see the invoice and the POS for themselves before they call us, and arrive ready to subscribe.”



