Yasser Al-Hazmi
Sales manager (fictional persona) · Khairat Food Distribution
Jazan, Industrial Area
Orders arrived as voice notes and calls to sales reps, written by hand, so items went missing and invoices ran late.
He described the company to Uttra: carton prices and the minimum order, accounts for groceries and restaurants, and delivery routes by district. Minutes later he had an ordering portal and a statement for each customer.
- Carton prices and minimum order
- Repeat last order
- Statements and invoices
- 71%
- of orders now come through the portal
- -64%
- fewer picking errors and shortages
- +420
- new customers signed up with their CR
“Customers tap repeat last order and pick their district's slot, and the order reaches the warehouse ready to load, invoice included.”